Valérie Lavoie, MBA, PRP

Account Director

Whether you decide to work with an influencer to promote your brand or to create a digital social media campaign, it is essential to do your homework.

Driven and versatile, Valerie is a professional with a passion for public relations and marketing. Always one step ahead of her clients’ needs, she stands out for her strategic expertise and attention to detail. Her diligence and enthusiasm for assignments help her deliver impressive visibility and engagement results.

Valérie joined the Massy Forget Langlois public relations team in September 2018. In her previous position as Project Manager at Brain Intelligence Marketing, she gained extensive experience managing integrated campaigns for clients in the pharmaceutical, real estate, automobile, legal and entertainment industries. She also worked for an American health sector executive recruitment firm, where she implemented and managed the company’s marketing activities.

She is interested in philanthropy and regularly participates in charity events to support medical research and arts and culture, such as, for example, the 2022 edition of Le Week-end, which benefitted the Jewish General Hospital’s world-renowned Segal Cancer Centre. She was a member of the Jeune scène d’affaires de Montréal, a collective that promoted the work of emerging artists at the École supérieure de ballet du Québec.

Valérie has a bachelor’s degree in Marketing from Concordia University and a postgraduate diploma (DESS) from McGill University, where she was named to the Dean’s Honour List. She also completed a master’s degree in business administration (MBA) communications at the Université de Sherbrooke.

438 885-9135

“Do your homework to avoid surprises.”

Voir notre équipe

Go back to our team