“As individuals, we learn more by sharing and communicating. A human connection is a powerful thing that should never be underestimated.”
Yasmine has over eight years of experience in public relations and events management. She began her career in the entertainment industry at evenko, where she helped organize numerous large-scale events, putting her versatility, diplomacy, creativity and efficiency to good use on a daily basis.
Yasmine then joined Deloitte Canada’s public relations department, where she supported national corporate campaigns and collaborated with partners across the country on their media projects.
Having experienced both ends of the communications spectrum, she chose to further develop her skills in communications, influencer marketing and 360° campaign management by joining the agency world. Yasmine evolved through her account management roles at Citoyen Relations and FleishmanHillard HighRoad, before joining the MFLRP team as a consultant.
Yasmine holds a bachelor’s degree in marketing communications as well as a certificate in business administration from the Université du Québec à Montréal.