Montreal, May 27, 2026 – Josette Massy-Forget, B.A., M.Sc., APR, has joined the select circle of the Yocom Collection, which honors pioneers and builders of public relations in Canada. The Canadian Public Relations Society made the announcement during its annual conference, held in St. Andrews, New Brunswick, from May 24 to 26, 2026, highlighting Josette Massy-Forget’s memorable career path and her outstanding contribution to the advancement of women in the industry. Ms. Massy-Forget is among the 30 prominent figures brought together within this prestigious Canadian Collection. Her profile can be viewed here.
Established at the turn of the century, the Yocom Profile Collection highlights the history, evolution, challenges, and achievements of the profession through the careers and contributions of influential figures in Canadian public relations who have significantly shaped its development and influence.
Josette Massy-Forget
Originally destined for a scientific career — Josette Massy-Forget holds a master’s degree and completed doctoral coursework in that field — she seized an opportunity that led her into communications. In 1982, she decided to launch her own public relations (PR) firm.
Throughout her career, Josette Massy-Forget distinguished herself through the exceptional quality of her professional practice, applying to her work the principles of logic and rigor acquired through her scientific training. A pioneer as the first woman in Quebec to found a PR agency, she also stood out for the energy she devoted to securing a prominent place for women in the business world, while actively contributing to the advancement and recognition of public relations.
“We are deeply honored by this distinction awarded to our founder. Her passion, rigor, and commitment to delivering the highest quality service, while remaining attentive to best practices in public relations, continue to embody the values that drive us,” commented her daughter, Mylène Forget, President of Massy Forget Langlois Public Relations.
The Yocom Collection pays tribute to the memory of John H. (Jack) Yocom, one of the great builders of public relations in Canada, recognized both for his expertise in the field and for his generosity toward emerging professionals and colleagues.
About Massy Forget Langlois Public Relations
Founded in Montreal in 1982 by Josette Massy-Forget, Massy Forget Langlois Public Relations is an agency offering a broad range of public relations and public affairs services. The agency has received multiple awards from its peers for the quality of its projects and its adoption of best practices in public relations. Its clients include Air Inuit, Aliments du Québec, Lassonde Industries, Loblaw, Saint Joseph’s Oratory of Mount Royal, Nortera, Sogesco, Spirits Canada, YHU and several municipalities across Quebec. To learn more: mflrp.ca